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Management

Prof. Max Herzberg
Prof. Max Herzberg, Chairman. Prof. Herzberg holds a Ph.D. in molecular biology from the Weizmann Institute of Science. He founded and sold Orgenics Ltd (HIV detection kits), was the first chairman of the Israeli National Committee for Biotechnology and is a board member in numerous biotech companies around the world.
Dr. Avishay Bransky
Dr. Avishay Bransky, CEO. Dr. Bransky holds a B.A. in physics, B.Sc. in materials engineering and a Ph.D. in biomedical engineering from the Technion – Israel Institute of Technology. Dr. Bransky has a broad industrial experience in software and systems engineering from Elscint, Qualcomm and Trellis Photonics. He is also the entrepreneur of the PixCell technology, which is based on the Viscoelastic Focusing effect that he had worked on at the Technion for 5 years. Dr. Bransky was CEO of PixCell's subsidiary Hemoscreen, and successfully led it to an early graduation of the technological incubator period.
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